Latest Blog Posts
Shattered Loyalty
I have been a truly loyal customer to my insurance company. I don't even want to count the years. I am so loyal, that a colleague of mine once was astounded when he learned that I don't even compare prices for insurance. I simply stay with my company. more >>
Hansa's Branding Solutions "Make it Easier" for Hoover's
A good, hard, introspective look at itself – augmented by voice of customers and prospects research – was key in Hoover's refining its marketing message
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