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Books, Reports & White Papers
Books
The R K SWAMY BBDO Guide to Urban Markets
Managing Customers For Profit : Strategies to increase loyalty and build profils
By Dr. V Kumar
Reports
Green TECHpulse '08
HANSA | GCR's Green TECHpulse 08' Multi-Client Study analyzes the impact of Green in the technology landscape:
Your Green Score: How do you compare to your competitors with customer perceptions of Green initiatives, and is your brand top of mind for Green efforts?
Green marketing: How can technology companies raise awareness of and better market their Green plans, products, behaviours, and accomplishments to impact buying decisions?
Green hot buttons and proof points: What practices, operations and sponsorships matter to consumer and business decision-makers and what sort of proof is important?
Green leadership: Who are Green leaders in technology from both a business and consumer perspective? What actions translate to leadership in the Green space? How does Green leadership resonate with purchase decision makers?
Green technology today: Which areas of technology do decision makers see as Green priorities, and what does Green-influenced purchasing look like over the next 12-24 months?