Market Research

A Market Research Paradox

Customers and prospects are becoming increasingly more difficult to understand. At the same time, you are expected to know a lot more about them - why they buy from you (and from your competitors), what makes them hesitate why they open their minds (and wallets), why they tell their friends they love you, and why some of them leave and don't come back.

Of course, these answers need to come to you in an efficient way that ensures they are accurate and actionable.

Marketing Research Can Help You Build Deeper and More Enduring Relationships with Profitable Customers

We have no preconfigured data or black box solutions to sell. By incorporating a tailored mix of tried and true thought frameworks such as Customer Relationship Equity and Linkage Analysis, and the very latest in customized market research methodologies, we can help you understand disconnects between the customer experience your company is known for and your target audience. We'll help you understand exactly what's required to reengage them -- a new product or service offering, refining a target segment, or streamlining brand promises and communications. And our sister companies with expertise in everything from database analytics to branding to online marketing can ensure research findings and recommendations truly move your business forward.

Our years of collective expertise encompass customer experience, emerging markets (we've worked in over 80 countries), Green and sustainability research, innovation, branding, and segmentation across multiple industries including CPG, Technology, Financial Services, Retail, and more. Our team of seasoned domain leaders is flexible and able to scale; we have the capacity to help with everything from fast-turn tactical research and operations support to strategic advisory responsibilities. And you can rest assured knowing that VP+ level team members run and are actively engaged on all initiatives.

Case Studies

Customer Loyalty:

A fresh customer loyalty approach helps an established IT and consulting services supplier to explore the complexities of customer relationships and enhance and retain client accounts.more >>

Linkage Analysis:

A major global firm benefits from Linkage Analysis, which can link a variety of measures, including brand, financial results, and customer, employee, channel, and process experience metrics.more >>

Customer Relationship Equity:

A health care supplier seeking to curtail market share losses and build brand equity and loyalty realizes the significance of attitudinal and behavioral elements in building deeper brand preference.more >>

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