Leadership
WAYNE MARKS
President, Hansa|GCR Custom Research
Wayne Marks joined Hansa|GCR as President in January of 2008. He brings over 30 years of research and consulting experience to clients in multiple industries, including technology, financial services, industrial sectors, healthcare, retail and packaged goods.
Wayne is a nationally known expert on customer experience management. His work at the forefront of research methods and techniques has helped clients to understand the drivers of customer behavior and to use that knowledge to increase business results. He has worked with Fortune 500 clients to research customer needs, develop new products and segmentations, implement new business strategies, and generate customer loyalty. He is a frequent speaker on customer loyalty, the impact of emotions on customer behavior, and business management based on customer data and analysis.
Prior to joining Hansa|GCR, Wayne held senior executive positions with Synovate, Symmetrics Marketing Corporation, The Forum Corporation, and Age Wave, Inc.
Wayne holds a Bachelor of Arts degree in Psychology from Reed College in Portland, Oregon, and a Masters of Public Administration with distinction from Cornell University Johnson School of Management.
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