Over the past few years, there has been a growing change in the global economy. The BRIC countries - Brazil, Russia, India and China have forged ahead with burgeoning economies. It is these markets, which show the most potential and lure for marketers today. Hansa Marketing Services with its sister companies in India is poised to service these markets. Our research teams have had experience in delivering complex research projects in consumer and B2B segments in these markets. In collaboration with GCR|HANSA, over 200 projects have been conducted covering emerging markets on a multi-market basis.