ASHOK DAS
Group CEO, Research Services
Ashok Das holds the mantle of CEO of Hansa Research India and HansalGCR Custom Research USA, splitting his time between the US and India.
He has helped the Group to emerge as one of the fastest growing Market Research operations, spanning USA and India, with over 250 employees. Widely known as an original thinker, he considers himself a market researcher by soul.
An IIT/IIM graduate, Ashok's background includes 14 years at ORG-MARG Research in India, where he served as the President, Customized and Media Research. He has created a number of groundbreaking studies, including INTAM (Indian National Television Audience Measurement), the IRS (Indian Readership Survey) and the HPI (Household Potential Index), a new consumer classification system. This system has been welcomed as the superior way of classifying Indian consumers.